We'll start with a base score of 10/10. This is because we'll assume it's not a fake video.
-3 points for failure to inform the audience. No one really knows what the hell this video's about for the first half of it.
7/10
-5 points for the self-aggrandizement. Starting from the shot of his vein riddled forearm and ending with him screaming semi-intelligibly in the canyon it seemed like one big personal ad aimed at catching a rebound chick who can appreciate his interest in his own muscles.
2/10
-2 points for playing on people's sympathies by advocating for cancer charities while fishing for pity hookups.
0/10
+1 for advocating cancer charities despite the fact that he's fishing for pity hookups.
1/10
+2 for playing the Dragonheart score in the background. You demean the music, but at least it was played.
3/10
Final score 3/10. Fail.