The Geek Forum

  • March 28, 2024, 06:24:26 AM
  • Welcome, Guest
Please login or register.

Login with username, password and session length
Advanced search  

News:

Due to the prolific nature of these forums, poster aggression is advised.

*

Recent Forum Posts

Shout Box

Members
Stats
  • Total Posts: 129468
  • Total Topics: 7101
  • Online Today: 48
  • Online Ever: 1013
  • (January 12, 2023, 01:18:11 AM)

Author Topic: Tipping Point & Mobile App development  (Read 1859 times)

BizB

  • Forum Moderator
  • Hacker
  • *
  • Coolio Points: +439/-15
  • Offline Offline
  • Gender: Male
  • Posts: 4324
  • Keep making circles
    • View Profile
Tipping Point & Mobile App development
« on: May 02, 2014, 09:26:02 AM »

I realize that I'm out on the fringe here, but I just read this article that states that 77% of apps that people download are identified through friend/family recommendation. Immediately, I thought of Malcolm Gladwell's Tipping Point where he points out how brands have reached critical mass and how it happens and who makes it happen.

If you want to become rich, become a Connector and a Maven and pimp out your friends list to brands wishing for greater success.  Seriously, though, I'd love to come up with a method to scrape blogs, and social media sites and combine it with behavioral data to identify the Connectors and the Mavens. Then, sell that to brand managers.

...if only I had the time and the knowledge to get there.
Logged
Without me, it's just 'aweso'.

pbsaurus

  • Hacker
  • ****
  • Coolio Points: +354/-31
  • Offline Offline
  • Gender: Male
  • Posts: 9981
  • Everyone Loves The King Of The Sea
    • View Profile
    • http://www.myspace.com/flipperpete
Re: Tipping Point & Mobile App development
« Reply #1 on: May 03, 2014, 12:59:12 AM »

I'd love to see branding go the way of the zip drive and see more DIY and boutique everything.  We're seeing upstarts start to shake up the incumbents in many sectors.  Netflix is producing their own content.  Kickstarter/Indiegogo, etc. are providing smaller scale financing.  Etsy, Bandcamp, and the like are providing smaller scale marketplaces for the real creators.  Makers faires and Tech Shops are sprouting up.  Locovore movements are making things like fresh produce boxes from nearby farms possible for producers and consumers.  The internet is helping to enable all of this.  I was at a colleague's house earlier tonight and her son was telling me all about Minecraft.  OOP is becoming so much easier, especially in the mobility applications that kids are building their own.  I for one welcome this decentralization of power from the incumbents to the individual.  When anyone can do something easily, the chances for innovation skyrocket and the need for marketing and marketing research will need to change too.

Perhaps your algorithms can give hope to the 800 pound behemoths of mass marketing, but I'm betting that they're in for a rude awakening and will be left behind in a decade or less as individual customization becomes cheaper and easier and the channels keep multiplying.

I'm still pretty sleep deprived so I hope my ramblings made sense.